A passion for the outdoors inspired the Hansen family to establish 307 Mercantile Co. LLC in 2020. Sean and Kelli, along with their three children Kolten, Kialee, and Tucker are lifetime Wyoming residents, and our soon-to-be daughter-in-law Annie operate this family-owned business. The Hansen's are happy to serve the Sublette County area and proud to bring another locally owned and operated business to Pinedale, WY.

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Sean and Kelli are working owners, you’ll see them greeting, retailing, and working the back office on a daily basis. Sean is the master product tester and the guy to carry on a great conversation. Kolten, our sporting goods floor manager, has a pure love for the sporting goods industry – firearms, ammo, and hunting are his passion. He applies his knowledge and experience daily to accommodate customer needs. Eager to serve one, he is the go-to guy for all of your sporting goods questions and is always willing to help fulfill your outdoor needs. Kialee, the mother to our first and only grandbaby, helped kick off 307 Merc in the early days. Tucker, serves as an assistant to all and is our true go-to man for reminiscing hunting and fishing stories and self-testing many of our in-store lines. Annie, our home goods floor manager, has a keen eye for catching the attention of our customers through her creativity, display, and social media advertising. She is the gal creating, preparing and installing signage and creating your custom designs and apparel.