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About Us

307 Mercantile Co. opened its doors in 2020. Our goal is to provide Sublette County and Western Wyoming with a wide variety of soft and dry sporting goods along with excellent customer service.



Monday - Friday

8:00 am – 6:00 pm


8:00 am – 5:00 pm


10:00 am  – 4:00 pm

307Merc_Exterior Signage.jpg

Our Story


A passion for the outdoors inspired the Hansen family to establish 307 Mercantile Co. LLC in 2020. Sean and Kelli, along with their three children Kolten, Kialee, and Tucker are lifetime Wyoming residents. The Hansens are happy to serve the Sublette County area and proud to bring another locally owned and operated business to Pinedale, WY.


Sean and Kelli are working owners, you’ll see them greeting, retailing, and working the back office on a daily basis. Sean is the go-to guy for all of your sporting goods questions and is always willing to help fulfill your outdoor needs. Kolten, our floor manager, has a pure love for the sporting goods industry – firearms, ammo, and hunting are his passion, he applies his knowledge and experience daily to accommodate customer needs. Kialee is our assistant manager, at 6’ has a keen eye for catching the attention of our customers through display and social media advertising. Tucker, serves as an assistant to all and is our true go-to man for reminiscing hunting and fishing stories and self-testing many of our in-store lines. 


You may ask … What is a mercantile? “ So glad you asked! A mercantile is a place of business for retailing goods … a retail store serving a sparsely populated region, usually stocked with a wide variety of merchandise. So it’s a little of this, a little of that.


307 Mercantile Co., with approximately 4,000 sq. ft. of retail space, is the locals' place for firearms, fishing, hunting, camping goods, home goods, apparel, and so much more. We offer many Wyoming-made products such as food, apparel, jewelry, firearms, photography, fishing gear, baby booties, leather goods and more.

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